Veterans Home Care CEO David Laiderman Profiled by IdeaMensch
IdeaMensch is “a platform for entrepreneurs, makers, and doers” that profiles creators who successfully bring their ideas to life. This month, Veterans Home Care CEO David Laiderman was interviewed by IdeaMensch’s Stefan Junge, who asked him to share his thoughts on translating ideas to action, effective people management, and more. Key learnings from the interview covered the importance of family, collaborative work culture, and the empowerment of managers.
Junge summarized some of VHC’s accomplishments—22,000 veterans and spouses served through 5,000 agency and caregiver partnerships—and Laiderman’s extensive and awarded experience in entrepreneurship, technology, sales, and marketing. The conversation touched on the founding of VHC by his aunt, Bonnie Laiderman, who vowed to help veterans and their families claim the VA’s Aid and Attendance benefits she was not able to access in time for her own mother.
Looking at the future of the business, Laiderman revealed he is excited to innovate home care “by adding virtual components to increase affordable care options,” making new cost-effective, life-enhancing resources available not just to veterans, but to all seniors. One such resource is the voice-activated SmartCompanion device, which updates old-fashioned medical alert devices with more ease of use and more fun. For Laiderman, growing the business means “making your products more valuable to your customers.”
He also explained his philosophy of management: rather than expecting managers to know the ins and outs of every role in their department, he believes they are most productive when focusing on “[t]eam alignment, coaching on employee growth, and focusing on the success metrics of their division.” His leadership is driven toward “giving [managers] the skills and mindset to advance to the next level within the organization.”
To learn about Laiderman’s favorite productivity software, the book he thinks all leaders should read, and the best $100 he recently spent, you can read the whole interview on the IdeaMensch site, here.