Our People
Dedicated Leadership
Driving Our Mission
Meet the amazing team of dedicated professionals who lead Veterans Home Care with passion and purpose.
Meet the VHC Team
Meet the amazing team of dedicated professionals who lead Veterans Home Care with passion and purpose.
Rob Hill
Vice President of Strategic Planning
Rob Hill is a seasoned finance and accounting executive with more than 25 years of experience driving financial performance, operational excellence, and cross-functional leadership in the hospitality, marketing, and investment sectors. He has held senior financial roles with Four Seasons Hotels, and Drive Social Media/Archworks Capital, consistently delivering measurable value through cost optimization, systems integration, and strategic planning.
Known for his ability to align financial and operational priorities, Rob has led transformative initiatives that streamlined processes, reduced expenses, and strengthened profitability across multiple business units. A trusted advisor to ownership groups and executive teams, he brings deep expertise in budgeting, forecasting, cash flow management, risk mitigation, and team development. Robert holds an MBA from Lindenwood University and a Bachelor of Science in Accounting from The University of Akron.
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Marcy Seeney
Senior Vice President of VetAssist
Marcy Seeney, a dedicated advocate for senior care, has been an integral part of Veterans Home Care since January 2006. With a wealth of experience in the industry, Marcy was among the pioneering team members who joined her family on the company’s mission to support Veterans and Surviving Spouses in accessing essential care while maintaining their independence and dignity at home.
Over her remarkable 20-year journey, they have positively impacted over 23,000 families by facilitating their eligibility for the Aid & Attendance pension. Marcy is passionate about serving others and ensuring their well-being. Marcy continues to make a difference through her unwavering commitment to excellence in senior care. Networking in this space, she led the way for St. Louis and helped teach and train those who have gone on in the community to careers in home care
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Owners and Advisory Board
Bonnie Laiderman
Founder and Chairwoman Emerita
As the founder and owner of Veterans Home Care®, Bonnie Laiderman has helped more than 20,000 Veterans and their spouses receive in-home care through the unique VetAssist® Program.
Bonnie started the business in 2003 to answer a need in the military Veteran community. Many Veterans and their families don’t utilize available benefits from the Department of Veterans Affairs (VA) due to a lack of awareness. As a caregiver for her late mother, Bonnie personally experienced the frustration of failing to access available VA benefits in her mother’s time of need.
Bonnie has overseen the growth of the company from a one-woman operation to become one of the largest women-owned companies in the St. Louis Metro Region with multiple locations throughout the country, serving Veterans in 48 states with a network of more than 4,000 home care providers.
Veterans Home Care has also earned the Better Business Bureau’s Torch Award for Ethics and the Inc. 5000 Award of Fastest Growing Companies seven times.
Bonnie personally has been recognized with numerous awards including the:
- KTVI-Fox2 News Most Remarkable Women
- McKnight’s News Publications’ Hall of Honor
- Missouri Athletic Club’s Women of Distinction
- St. Louis Business Journal’s Most Influential Women
- Ingrams Magazine’s 50 People You Should Know and
- Missouri Council for In-Home Service’s
In addition to growing Veterans Home Care to become the largest provider of its kind in the industry, Bonnie has been a strong supporter of numerous charitable and social organizations with both a local and national impact. Wings of Hope and Lydia’s House have both benefited from Bonnie’s support to continue services to our most vulnerable in need. Bonnie also is active in the American Red Cross as: a Tiffany Circle member, (a national society of women leaders), a chairperson for the Service Armed Forces Committee and a mentor in the Society of Women Leaders.
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Howard Laiderman
CHAIRMAN
Howard began his career in his family’s automotive tire and auto parts wholesale and retail business which at one time was ranked 8th largest US tire dealer by Crane Publishing. He developed his skills in operations and executed marketing programs that resulted in sales from Fortune 500 companies including Walmart.
After the passing of Howard’s father, he ventured out on his own and started Ness Trading Company. With the help of his wife Bonnie and their two daughters, his new family operation quickly grew to one of the largest closeout and surplus specialists in the automotive parts and custom wheels industry.
Since 2003, Howard has worked with Bonnie growing Veterans Home Care to become the largest company of its kind offering in-home care to our deserving Veterans through the unique VetAssist Program. Howard has been an integral part of the organization’s effort to brand the VetAssist Program and scale the business through provider contracting and client relationship management (CRM) technology.
Today Veterans Home Care has multiple locations throughout the country, and serves Veterans in 48 states and Puerto Rico with a network of more than 4,000 home care providers. Veterans Home Care has also earned the Better Business Bureau’s Torch Award for Ethics and the Inc. 5000 Award of Fastest Growing Companies seven times.
Howard supports national Veterans’ organizations and travels to Capitol Hill advocating for Veterans and educating policymakers about the needs of veterans.
